Plain packs – the facts versus the myths Reply

Plain, standardised tobacco packaging removes a major positive influence on smoking – the ability of tobacco companies to promote the glitzy brand image they want to use hook new smokers and hold on to current smokers.

Recognising that plain packs will impact on their vast profits, tobacco companies have waged a campaign to undermine the vital heath measure to prevent young people becoming smokers, and have enlisted the support of retailers by using their misinformation tactics.

Here are some of the falsehoods about plain packs disseminated by Big Tobacco and those who parrot their misinformation – and the hard evidence that stubs out the claims…

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