We were delighted to see the lovely Christmas card from our good friends at FOREST (“voice and friend of the smoker”).
Just like the tobacco companies who fund them FOREST are outraged by the idea of requiring tobacco products to be sold in plain, standardised packaging. Central to the FOREST campaign has been the idea that “plain packs won’t work” – and so they deny the wealth of academic studies suggesting that plain, standardised packaging will make tobacco products less appealing, particularly to young people.
Interesting then that FOREST chose to theme their Christmas card on some plainly-wrapped presents, which seems to admit that these would be less appealing to find under the tree.
That plainly wrapped goods are less attractive is, of course, the whole point. So much so that ASH Scotland made this same joke in our own card last year.